Best Publicity Practices

There is nothing like some positive publicity to inspire and empower your school to keep up its environmental efforts! You should aim to publicize each Grades of Green Activity that you implement at your school. Publicizing your school’s success boosts both the pride and the morale of your Grades of Green Team, because this publicity highlights all of the Green Team's hard work.

Choose a volunteer (either a parent, student or educator) to help with your Green Team publicity initiative. People with marketing backgrounds or people involved in current Grades of Green Activities are often great volunteers! An easy way to spread the good news about successfully completing a Grades of Green Activity is through an e-newsletter. The e-newsletter allows parents, your school, and the local community all know more about the successes of the Grades of Green Program at your school.

Another great way to spread the word about your Grades of Green achievements is by letting the community know about your success. There are many ways your school can get recognition for its green achievements simply by utilizing different media outlets.

The volunteers could contact your local newspaper in order to get the word out about the successes of your Green Team. Likewise, you could create a YouTube video that highlights all the accomplishments of your school’s Green Team as well. The more your school publicizes its environmental stewardship, the easier it is to garner support around implementing more Grades of Green Activities at your school.

Lastly, check out the No Idle Zone Communication Toolkit for an additional resource on publicity.