Creative Director, Grizzard Communications Group
Upon graduation from UCLA, Lynn O’Connell immediately put her design degree to work, honing in on the nonprofit arena. As an art director, she designed successful fund raising campaigns focusing first on museums and performing arts centers across the nation. O’Connell’s passion quickly turned to the social service sector where she garnered support for organizations that aid underserved communities.
With a strong background in creative strategy, content development and brand alignment, O’Connell is a creative director at Grizzard Communications Group, an Omnicom Agency. Leading a multi-disciplinary team of designers and content developers to create successful integrated campaigns, she feels fortunate to be able to turn her commitment to nonprofits into measurable impact and has raised over $1 billion on behalf of her clients.
O’Connell currently holds a position as Secretary on the UCLA Alumni Association Board, serving on the Finance and Nominations committees as well as the UCLA Centennial and Scholarship Giving Day task forces. She also advises several nonprofits, including one close to he heart — Nutrition and Education International — whose mission is to eradicate malnutrition and poverty in Afghanistan by developing a self-sustaining soy industry.
O’Connell was introduced to Grades of Green by her daughter who came home from elementary school touting the virtues of “trash-free” lunches, chemical-free household cleaners and composting! She has been an advocate for Grades of Green ever since