RISE Guidebook:
Phase 3

grades of green news and resources

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Phase 3.1 – Track Your Impact

Time to Take Action

It’s time to put your task list into action and track your work in addition to your impact.

Work through the task list you created in Phase 2 to put your project plans into action!

To be able to calculate the impacts that you make with your project, it is important that you keep track of your outreach and document all the work you do as a team. Use the worksheet template for your chosen topic located in your Phase 3 Google folder to track the number of audience members that you reached and action you take. These worksheets can also be found by clicking the worksheet tab on the left if you cannot access your folder. If you are using press, media, or social media to spread your campaign message, utilize the “Press and Media” worksheet as well to keep track of your reach through those platforms.

  • Refer to the worksheet for your topic early and often as you work through your task list so you know what metrics to keep track of as you go.
  • Upload all of the materials you create and use during your campaign in your Google Drive folder. Include photos of your team in action, presentations, slide decks, copies of emails sent and received, screenshots of social media posts, flyers etc.

Bonus Point Opportunity!

Write a press release about your project to reach an even wider audience. Writing a press release is a great way to further your project’s impact by sharing your message with the community.

Depending on your project, you can deliver your press release to a local media source like a community newspaper/newsletter. You can also submit your press release to your district or school’s newspaper/ online publication.

What is a Press Release?

press release is an official statement delivered to a media source (such has a newspaper or TV station) for the purpose of providing information and sharing something newsworthy.

Writing a press release is a great way to further your project’s impact by sharing your message with the community.

Depending on your project, you can deliver your press release to a local media source like a community newspaper/newsletter. Furthermore, you can also submit your press release to your district or school’s newspaper/publication.

A press release is made up of 4 parts

Part 1 – Title

Describe your project and include info about your team.

Part 2 – Paragraph 1

  • Write your “Dateline”- your location and the date. Example: “LOS ANGELES, CALIFORNIA – JANUARY 5, 2021.”
  • Describe yourself, your school and/or team and why this Grades of Green Project is important to you!
  • Introduce the Grades of Green Project you or your school is implementing and briefly answer who, what, where, when and why for your project ?
  • What is newsworthy about this Grades of Green Project.
    (Is there going to be a big impact or a lot of people involved? Is it the first green action at your school? Is it new to your community? Did you meet your goal?)

A group of intrepid students at Manhattan Beach Middle School (MBMS) will be asking the Manhattan Beach Unified School District (MBUSD) School Board to keep its campuses plastic-bottle-free during the upcoming school board meeting to be held on March 4, 2020. These students have chosen to advocate for this important change as part of their participation in Grades of Green’s Climate Solutions Campaign program, which is designed to empower students with the leadership skills and support they need to turn their environmental dreams for their community into reality.  If the school board adopts the students’ proposal, MBUSD could be the first in the nation to completely ban the distribution of single-use plastic bottles on campus.

Part 3 – Paragraph 2

  • Give details on the project’s impacts and activities including how the team will start the project.
  • If you’re working with other organizations or partners, describe how they are involved.
  • Quotes from others: Consider including a quote from one of your team members or someone else at the school–a principal, your teacher, Team Facilitator, etc.– about why they’re proud of what you’re doing. You can ask them to write one.

To support their proposal, the students will present their research on the environmental and public health impact of single-use plastic to the school board. A ban on plastic water bottles would not only prohibit their sales on campus but would also include a district-wide educational campaign that the MBMS students would help roll out.

“These students have already made a difference because many of them came to our board meeting last year and started us on this path,” said Dr. Michael Matthews, MBUSD Superintendent. “Our school district leads the nation in environmental action, and I love that these students continue to push us to do more.” The City of Manhattan Beach and MBUSD have a long history of leading the nation in environmental action, in part due to the consistent advocacy of Grades of Green’s passionate students.

Part 4 – Paragraph 3

  • Include some statistics on the environmental benefits of your Grades of Green Project: how much waste, water, energy, toxins, or air pollution is being reduced etc.
  • Give any additional, helpful information about your project or event. How should someone register to participate? Where is your Grades of Green Project being held?

To support their proposal, the students will present their research on the environmental and public health impact of single-use plastic to the school board. A ban on plastic water bottles would not only prohibit their sales on campus but would also include a district-wide educational campaign that the MBMS students would help roll out.

“These students have already made a difference because many of them came to our board meeting last year and started us on this path,” said Dr. Michael Matthews, MBUSD Superintendent. “Our school district leads the nation in environmental action, and I love that these students continue to push us to do more.”

The City of Manhattan Beach and MBUSD have a long history of leading the nation in environmental action, in part due to the consistent advocacy of Grades of Green’s passionate students.

  • Are there other ways your audience can get involved or is there any other information you want to share?
  • What is the future for this Grades of Green Project at your school?
  • How will your work continue in the coming years?

Write Your Press Release

Download the following worksheet and fill it out with your team to write your own press release.

When you complete your press release, send it to your advisor to review. Wait for feedback from your advisor before submitting to any media outlet.

Once the press release is final, we will help you spread the word!

Pick the Media Outlets to Pitch!

Think of 3 media outlets you would like to submit your Press Release to (after it is reviewed by your Advisor). Examples: Local/community newspaper, local tv station, school newsletter or paper

Follow Grades of Green

Earn a bonus point on your RISE campaign by connecting with us on social media! To earn the full point, have your entire team like and follow us on Instagram. If you would like to take it a step further, share our content with your friends and family to get them involved as well. Also, check us out on Facebook, Twitter, and LinkedIn!

Phase 3.2: Report Your Impact

Share Your Impact

Once you have completed your task list and outreach for your project, you will want to calculate and report your final impacts. The impact metrics that you will report can include some of the following:

Outreach Metrics

  • Eco-Leaders – Participants who helped carry out your project.
  • Press & Media Reached – The amount of people you reached via press, social media, or any other digital method.
  • Community Members Reached – The amount of people you reached in person such as posters, fliers, tabling, presentations, etc. Anyone that isn’t a student is considered a community member.
  • Students Reached – The amount of students you reached in person such as posters, fliers, tabling, presentations, etc.

Environmental Metrics

  • Waste Diverted – The amount of waste you prevented from entering the environment. Please report in pounds.
  • Waste Collected – The amount of waste you removed directly from the environment. Please report in pounds.
  • Food Waste Saved – The amount of food waste you prevented from entering the environment. Please report in pounds.
  • Gallons of Water Saved – The amount of water you saved from entering the environment. Please report in gallons.
  • Trees Planted – The amount of trees you planted in the environment.
  • Land Preserved – The amount of land you preserved in acres
  • CO2 Diverted – The amount of CO2 you prevented from entering the environment. Please report in pounds.
  • CO2 Sequestered – The amount of CO2 you removed from the environment. Please report in pounds

Use your completed documentation worksheet(s) from Phase 3.1 to report the impacts you have made in addition to the students and community members you reached through your project on the Phase 3.2 form. 

Please reach out to your advisor for help making sure you have captured all of your impacts

Phase 3 Form

Congratulations on implementing your project! Now it’s time for you to report all of the things you’ve done across the entire year. Use the Phase 3 worksheets in your Google Folder to calculate your metrics and realize your impact! If you need help, this is a great time to contact your advisor. When you are finished with your calculations, complete the Phase 3 Form.

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